In the hoarding boards that block out closed locations, a Samsung Gear VR headset is installed that allows would-be shoppers to take a tour of an updated Source location. Store representative Kyle takes viewers through what walking through the new store will be like, as well as some of the key product categories that will be on display. Kyle also uses humour during the tour as a way to inject the brand voice present in The Source’s recent campaigns into the experience.

Occupied VR, The Source, Samsung
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+ The Source has had this activation live and running for over a year and can still be seen at their stores today

Watch "The Source Has Evolved"