Samsung has brought its Global Galaxy Studio -—an interactive pop-up concept—- to Canada for the first time. Occupied featured 5 pieces of VR content at this event.
Mark Childs, chief brand officer at Samsung Electronics Canada. “The intention here is to continue to bring the brand to life, but more importantly, to bring the latest innovations to life in the space. It’s a highly interactive, hands-on experience zone where [consumers] can experience the latest innovations hands-on, or in the case of VR, eyes-on.”